Wednesday, 9 May 2012

Still lots of fake property ads going round

Still lots of fake property ads going round

Despite regulations by the Council for Estate Agents (CEA), there are still lots of dummy ads going round. And by “dummy ads,” we mean those that don’t have important info such as the agent’s registration and contact numbers.
The CEA has been rather rigorous when it comes to checking on ads by agents via various media such as online property portals, classifieds and flyers. Members of the public have also come forth to complain about these fake ads that are misleading. But the CEA is quite happy that more agencies are putting in place systems that vet and verify these ad materials before they are disseminated.

Of course there are still some black sheep within the industry and one way to tell a fake ad from the real one is that fake ads usually do not even have pictures of the property. Info about the property is very little.

Although it might be easy to tell that these ads are fake, the CEA admits that it would be difficult to vet every single ad, but they are doing whatever they can to reduce the number of fake ads by rogue agents.

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